For a recent university project I was given the task of creating and exploring three ideas for an innovative fragrance product. In an attempt to have as much fun as possible with this project, I decided to go down a slightly illegal route for my first idea.
This idea offers a resolution to a problem which is apparently faced by the majority of young marijuana smokers; the smell. The idea: A candle which combats the smell of marijuana in an elegant yet gender neutral design, complete with a subtle, detachable, smell proof base compartment for storage.
Visual Inspiration: Buster and Punch candle holders.
With the substance itself illegal in the United Kingdom, the market is dominated by independent high street retailers and ‘dodgy’ online stores. This leaves a gap in the market for a recognised, trust worthy brand offering products catered to marijuana consumers.
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