I've been loving Zara's site recently; they've been producing editorial-style images, focusing on props and post-production, to promote their clothing and they're absolutely killing it. This style fits perfectly with the identity of the brand and it just makes their site so much more interesting.
I've never been a fan of Zara's site, I think their choice of models makes it difficult to imagine what their clothes would look like on my body shape. The brand are usually quite minimal with their imagery but I'm so happy to see they've upped their game; bringing some interesting visuals to the site without losing track of their brand identity. These are some of my favourites.
https://www.zara.com/uk/
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