I'm in love with Puma right now. I can't get enough of their new style and I'm having to exhibit some next level self restraint right now because I could easily spend hundreds on their clothes. I have a thing for the Men's Sale section on ASOS (guys do not take advantage of their amazing sale section) and I've found a few Puma jumpers recently for some criminally low prices. I just feel like Puma really deserve to be screamed and shouted about right now; for me, they're nailing it. I came across an Instagram post the other day from the Fenty X Puma account, suggesting Rihanna's contributions as Puma's Creative Director are behind their recent increase in popularity. Influencers are key right now for most fashion brands and most seem to recognise this - Rihannah is a prime example. In 2014 it was announced that Rihannah would be taking on this role and, although I've not checked the financial side of things, the past few years have seen Puma producing really on trend, exciting garments.
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