Chanel beauty campaign in the style of Tim Gutt and Shona Heath

 For our final FCP uni project this year, we were given the task of creating a set of 3 images to promote a product, inspired by a single Vogue shoot. Our shoot was Star Signs by Tim Gutt from December Vogue 2010, some of the images from the editorial can be found in one of my earlier posts! We were given make up as our product, we created this series of images to combine make up with the style of Tim Gutt's Star Signs.

As well as looking at the photographer Tim Gutt, we explored the work of set designer Shona Heath. Gutt and Heath's work for Vogue has a fantasy, surreal and antique feel, we wanted to mimic this in our photos. It would be very easy to run at this kind of brief head on and go all out mimicking each star sign in a cliché manor, but we wanted to try something more subtle. You can see certain aspects of the star signs throughout the images for example the duplicate hands and mirrors - Gemini, the spilt nail polish - Aquarius, the wool - Aries, but we didn't want to dwell on this. The aim was to create a set of images that could be featured in a magazine as a genuine Tim Gutt shoot, so we focused on creating scenes with a focus on shadows and highlights. The work of Shona Heath especially, tends to work with a carefully designed theatrical set as opposed to a realistic setting, we tried to replicate this style in our images. After a couple of hours spent playing with various Photoshop effects, I edited the colours, imperfections and layouts of the images as well as fragmenting the photos to add a modern, surreal focal point.

Overall I'm really please with the way that our images turned out and we received an overall really positive response on presentation day!