Met Gala 2017 Favourites

My social media feeds are filled right now with gorgeous images from this year's Met Gala. 

The Met Gala is an amazing event for fashion and this year did not disappoint! Here are some of my favourite looks! 

Changing The Game

I've been loving Zara's site recently; they've been producing editorial-style images, focusing on props and post-production, to promote their clothing and they're absolutely killing it. This style fits perfectly with the identity of the brand and it just makes their site so much more interesting.

I've never been a fan of Zara's site, I think their choice of models makes it difficult to imagine what their clothes would look like on my body shape. The brand are usually quite minimal with their imagery but I'm so happy to see they've upped their game; bringing some interesting visuals to the site without losing track of their brand identity. These are some of my favourites. 

https://www.zara.com/uk/

Hide your grinders

For a recent university project I was given the task of creating and exploring three ideas for an innovative fragrance product. In an attempt to have as much fun as possible with this project, I decided to go down a slightly illegal route for my first idea.

This idea offers a resolution to a problem which is apparently faced by the majority of young marijuana smokers; the smell. The idea: A candle which combats the smell of marijuana in an elegant yet gender neutral design, complete with a subtle, detachable, smell proof base compartment for storage.

Visual Inspiration: Buster and Punch candle holders.

With the substance itself illegal in the United Kingdom, the market is dominated by independent high street retailers and ‘dodgy’ online stores. This leaves a gap in the market for a recognised, trust worthy brand offering products catered to marijuana consumers.

A Very British Affair

Penhaligon's aim to deliver luxurious, scents to the 

'discerning eccentrics of today'

through their understanding of the power of fragrance. The brand pride themselves on their British heritage; this is at the center of their brand identity and can be recognised in every product sold by Penhaligon's. Although personally I'm not quite on board with spending £160 on perfume, you have to admire the gorgeous woodland inspired bottles!

I would highly recommend visiting the brand's sight, if only to view their beautiful brand video on their homepage! The video begins as soon as you open the sight and although their's not necessarily a plot to the short clip, Penhaligon's create such a strong sense of their brand through elegant visuals and dramatic music. 

Abigail Ahern's luxury Interiors

I recently came across some really interesting lamps being sold at Debenhams; a range of vintage-style lampshades held up by perfectly sculpted animals create a feeling of over-the-top luxury. I fell in love with these slightly ridiculous/gorgeous lamps straight away and have been admiring the work of Abigail Ahern ever since! Generally priced at £90-£95, these creatures aren't cheap but the luxurious fabrics and innovative designs are so very tempting. 

Founded by Abigail Ahern herself in 2003, the brand can now be found in luxurious boutiques around the world. The brand beautifully describe their colour pallette as 'an array of intoxicating, dark, inky "bottom of the lake" hues' which really accurately highlight's the luxurious feel of their products. There's always a risk of snobbery with luxury products, but who can get upset about an orange gorilla holding up a lampshade? 

See more amazing interiors at: http://abigailahern.com/

You're Only As Young As You Feel

I recently completed my first Uni assignment of the year, it involved combining a trend, brand and product and coming with an original idea to promote the product. I wanted to share a section of my final image, featuring the one and only Baddie Winkle! 

Trend: Historical Romanticism

Brand: Argos 

Product: Shopping Trolley 

Who is Baddie and how did she get so bad?

I've been doing a lot of research into the older generation in relation to fashion over the past weeks; I'm starting to appreciate a well dressed older person far more than you're average 24 year old blogger. Labelled 'The World's Coolest Grandmother' Baddie Winkle has had in insane amount of media coverage over the past years especially after leading one of Missguided's recent campaigns - Baddie is now an official Missguided Babe. But how did she go from Helen Van Winkle to fashion icon and Instagram sensation Baddie Winkle?

Baddie sadly lost her husband to a car accident on their 35th wedding anniversary and her son to cancer in 1999, It's clear this lady is made of some strong stuff. Turning her grief into strength, Helen started a new chapter of her life as she took on the identity of Baddie Winkle. All it took was 1 viral image of Baddie dressed in cut offs, HUF socks and a Grateful Dead tie dye t-shirt to launch the Grandmother of 3 into the public eye. 

I really admire Baddie; she's taken tragedy and used her new identity to move forward with her life. Many people struggle to do this and I think Baddie more than deserves the recognition she's receiving!